Your best marketing system tip is be conscious of and build your community around you. If you build your community your community will help you build your business. Every business needs a marketing system to do the following things according to top small business marketing expert John Jantsch ,creator of the Duct Tape Marketing program or Hubspot which are two of the best example I can find of active community building. That is by creating and sharing content on your site,your blog or in your ongoing communication with your customers.
Ensure you are collecting email addresses to keep in touch with your customers. Think of the Top 5 questions you are asked and build a free Report you send out to readers in exchange for their email address. Then communicate regularly by email, not by spamming them withoffers and specials you are offerring but by providing them items of interest to them that are useful, such as Tips and Techniques you find valuable. Build a relationship by email where you are continuing to provide value to them. make sure you a have built up a regular set of emails in an autoresponder that your marketing system has set up in advance with a series of preplanned emails that will engage your reader and encourage two way contact
by providing a balance of education and sharing of items that you think would be of interest to the,. After the initial 30 day period if you have followed the ideas mentioned then you can keep in periodic content by sending an email newsletter or very selectively including the odd offer which you believe would be in their interest. Monitor your unsubscribes , test your subject lines, and styles , monitor open rates to discover what works for your audience.
Make it a practice to send out short regular surveys to your readers and customers based on your testing of what you see gets the best responses.Let customers tell you in a structured way what they want more of or less of. You can then satisfy their wishes to align your content to that. There are simple tools like Survey Monkey or even using inline surveys like Voice of the Customer by 4q. This is one of the best marketing systems that is simple to employ on your website or in your emails.