Viral Marketing Tips
Viral marketing is one of the biggest keys to attracting new customers. Most businesses don’t Â take advantage of this like they should.
What does viral marketing mean?
It is Â essentially where other people recommend your product or website to others. It is Â another word for referral advertising. And with referral advertising comes the concept of trust and social proof. These are two powerful drivers in your efforts which will yield rewards.
The great thing about viral marketing is that it does not require any additional expenses on your part. Some people may call it earned. And if your prospect or customers provide word of mouth advertising, this referral marketing will give you more credibility. This is because what others say about you matters more than what you say.
So how do you make your marketing go viral? Here are six of the best ways:
#1) Offer incentives for Referrals
One way you can instantly get more opt-ins for your newsletter or mailing list is to offer a reward for somebody who gives you a Â friend’s emails. For instance, you could provide a free eBook, or give $50 off the purchase price of one of your products or services if they recommend others to you. Make it an offer you yourself would think valuable and make sure the content is high quality.
Not using an incentive , which you avoid in asking for reviews,you can Â give your Â satisfied customers a referral card with direct links to online referral sites like Yelp, and Google Places so they can give you a review. It takes just a moment to ask.
Another viral strategy is to give out free eBooks about your business with distribution rights. If you an interior designer you may give out a “10 Things to Know about Hiring a Designer “ ebook or special report that you write. Make sure you not only allow, but actively encourage others to pass on the book to friends. Make sure there are links to your content in the book as well.
You can give out the eBook on your site, or offer it as inducement to sign up to your newsletter to draw them into your world
#3) Give good free information
The best way to generate referrals is to give away a lot of valuable free content. Â Good Â web content with the free eBooks, encourages the reader to see you as their trusted advisor, having earned it from the Â web content.
The problem is, if your free content is lame, people are going to assume your advice or service is not going to be worth it either. The free information is supposed to whet their appetite. Use your expert knowledge of tips,techniques and processes that happen in your field. No matter what you do you probably have a wealth of information that many just simply will not share or do not see the value in sharing this information with their readers on their blog or in the marketplace. Make your content stand out.
#4) Give the eBook an interesting title.
If the title is boring, people are not Â going to read it. One way to make it interesting is to include lists. For instance, if you have an eBook about bathroom renovations, you could title it the”10 most common way to Jazz up your bathroom” if you were a plumber or renovations contractor.
#5) Site content
Probably the best way to go viral is to simply have goodÂ blog contentÂ In many instances, other sites will pick up your content and post it on their sites.
This will give you additional traffic without having to do any more work. However, you have to stand out from other sites for this to happen.
One of the thought leaders in this space is David Meerman Scott, Author of a variety of books,News Jacking,The New Rules of Marketing and PR,Real Time Marketing and PRÂ , and others Â on marketing. Â You can find an excellent file which is one of his tools to do a little viral marketing as well as valuable content on the subject of viral marketing. The video below is instructive.
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The short video above shows you how to stand out and get everybody talking about your idea. David Â explains Â this in some case studies in an interview with Greg Jarboe andÂ did the video above in an interview with Robin Good
How do you stand out?
The best way is to incorporate your story into the niche. Most people have diffuclty writing about a particular topic they have personal experience in because they have yet to see the value in sharing it, so if you do it will make you stand out. An excellent example of this is the work of pool contractor Marcus Sheridan and River Pools.
#6) Submit videos to directories
Putting videos on Youtube and other popular video directories will encourage people to pass them around. Again, just make sure the content is good.
The bottom line is, making your marketing viral is how to skyrocket your efforts. The best way to do this is to give away a lot of great free information. I have used an example of viral marketing above by including this useful video. Here are some of the market’s top 10 viral videos as selected by Adweek.
Remember as a small business you don’t need of have large production teams or an ad agency. Tell your stories on your blog, be funny and interesting and add a video to spice it up.