I found this cool tool to map your twitter followers around the world. It tells you where the most of your followers are so you can have an idea of your audience. Here is the Silent Seller’s below.
You can follow the Silent Seller on Twitter our Twitter handle is @thesilentseller
Twitter can help you communicate in real time with your audience and can expand your reach . Remember it is not the quantity of Twitter followers you have it is the quality. More engagement gets people to know like and trust you and allows you to engage in meaningful conversations. As a business no one is interested in continuous spam and shilling for your service and product. Put useful actionable ideas in your tweets and you will grow and strengthen your connection with your audience .
Being active on twitter and other social media properties is just a good earned media strategy that will help you in expanding and consolidating your sphere of social media influence.
It is not a be all and end all but according to Gartner quoted in Eweek “The rise of social media platforms like Facebook, Twitter and others means businesses run the risk of irritating customers, who are becoming used to the instant contact such platforms provide, if they dont adequately respond to their requests and complaints, according to a report from IT research firm Gartner.
By 2014, organizations refusing to participate in customer-based social media would face the same level of wrath as those that ignore today’s basic expectation of responding to customer emails and phone calls, Gartner predicts.
The dissatisfaction stemming from failure to respond via social channels can lead to up to a 15 percent increase in churn rate for existing customers, Carol Rozwell, vice president and distinguished analyst at Gartner, said in a prepared statement. Its crucial that organizations implement approaches to handling social media now. The effort involved in addressing social media commentary is not good cause to ignore relevant comments or solvable issues.
Gartner researchers also recommended businesses develop a framework to deal with social media commentary on relevant topics, as not all comments on the social Web are aimed directly at organizations, noting that any such framework must complement how a business deals with a direct inquiry received through social sites and should help the company determine whether a response is warranted, who should respond if it is, and what action is necessary following any response.”
For a few (13) more tools to look at check this article out from our friends at the Social Media Examiner