Local Search Marketing Tips
Local search marketing is driven by what the search engines can spider or collect from the text on the page and its relevance to the users search. It relies heavily on the context for the user searching and relates to the type of device, behaviour of the searcher and other personalization factors . One of the leaders in information about Search Engine Optimization is SEOMoz In this weeks edition of Whiteboard Friday by SEOMoz’s Rand Fishkin outlines in his video the importance for search engine optimization in local search marketing that these factors
Here is the link to find the transcript of this Whiteboard Friday video.
Tip 1 Follow Local Search Marketing Experts
Following top industry leaders in the local search marketing arena is one way you can ensure you get it right when you are promoting your practice or business. I encourage you to get in the habit of bookmarking these posts to help you improve your seo habits and improve your local search marketing.
Rand is a leading commentator in the field as is Danny Sullivan from Search Engine Land.
I have mentioned other practitioners like David Mihm,before on this blog and he along with Olean,NY based Mike Blumenthal . Mihm and Blumenthal,Andrew Shotland,Mary Bowling , Matt McGhee from Marketing Land and Will Scott have been faculty at the Local University events which are well worth going to.
Tip 2 -Automate your Blog with an SEO Plugin
WordPress is one of the most widely used platforms for small business websites. By this I mean WordPress.org, the self-hosted variety developed by Matt Mullenweg of Automattic.com.
I have used a variety of SEO plugins but the two I like the most are WordPress SEO by Joost deValk or Yoast.
You can find details of all the features that it assists you with for your SEO and provides for automated sitemaps and webmaster notification verifications. Yoast is also developing a paid plugin especially to enhance local search marketing.
The folks at Yoast have some other excellent plugins for Google Analytics, and Video SEO as well.
My other choice is SEO-Pressor from Daniel Tan which I have been using since it first came out.
SEO Pressor has a number of features that help you ensure your on-page seo is optimized and scores your work and gives you messages encouraging improvements. It has social sharing,rich snippet view,
Dublin Core as well as Facebook and Twitter sharing.
Tip 3 Get Professional SEO Tools: Citations Matter
Local search marketing is enhanced often with professional help in the areas that can most benefit you. Generally SEO tools are wide and varied and range from free to hundreds of dollars a month. If you have limited budget I would suggest getting a subscription to the following service offered by my buddy in Edmonton,Canada Darren Shaw
Whitespark SEO Tools
I have used the Local Citation Finder and found it very useful and reasonable. I have attached below a few of the testimonials about Whitespark that come from experts I have quoted earlier in this post.
Citation Building for Local Search Marketing e-book
I also suggest you consider getting Nyagoslav Zhekov’s recent edition NGS marketing ebook on citations building which is a key element of local search marketing. NGS provides a number of offerings in citation building which is pivotal to local search marketing success.
P.S. If you want to get the best out of your experience with Whitespark’s Local Citation Finder then I encourage you to check out a post by Michael Smith of Powered by Search that came out today.It is entitled the Ultimate Guide to Whitespark’s Local Citation Finder