Mobile Marketing Marches On
Mobile Marketing is a new growth area for online advertising as well as communications with customers
Smartphone and tablet use are some of the largest drivers of this phenomenon. The biggie ,Google saw a 440%
increase in traffic from tablets on its AdMob network between Dec. 2010 and in Nov. 2011,according to stats posted on the Google Mobile Ads Blog.
According to the Google Ads Blog,
“Smartphones and tablets proved that they weren’t just for the geekiest – er, ‘tech savviest’ – among us. These devices are increasingly becoming the norm according to Nielsenand they continue to change how people connect with each other, and with businesses, everywhere.” While this service is a channel for online advertising it is an excellent tool for a local service business. Below is a screenshot of a Mobile Site for a Local Business in Toronto.
Mobile Marketing Infographic as seen by Google
This infographic presents the mobile market as seen by Google with an online advertising
Source Information: Google
Mobile Marketing Media
More detailed mobile marketing information can be obtained from Nielsen.
The use of a mobile marketing strategy in physical retail environments according to IPSOS was on the rise, eight in 10 smartphone owners said they use their mobile devices to help with shopping, from locating retailers to running price comparisons. At the head of the pack following this trend was online giant Amazon .
Amazon provided comparison shopping made easier this Holiday Season by offering consumers a discount for running a price comparison on its Iphone Price Check App. It also offerred it free as one of the free android apps in the Amazon Appstore.
Consumers understood this in a big way and used it to their advantage.
A full 70% of smartphone owners claim to use their devices while in stores, and 77% have used their phones to contact local businesses.
This was helped by emerging technology standards with less reliance on Flash and more on open standard mobile friendly HTML5 and MRAID (Mobile Rich Media Ad Interface Definitions).
Many retailers also redesigned their websites to optimize them for tablet and smartphone use by identifying the platform delivering a mobile experience where the query came from a mobile device. Your business could cash in on this trend and have their mobile marquee up and running to connect with these mobile consumers where they are on their devices
Mobile Marketing for Local Business and Professional Practices
Here are a couple examples of Mobile Websites that you can have done for your business. Note that they all take advantage of the mobility and allow the Iphone or Android user just to tap to call you from wherever they are.Probably easier for the buyer than carrying a Yellow Pages Directory in their car. But then most new cars are equipped with smart mobile browsers where you catch the buyer in transit to where you or ypur competitor is. Be first out of the gate with your complete mobile site, equipped with a map, directions and a tap to call button
If you are interested in having your own site done or having your existing website made mobile friendly please contact us.