Marketing Analytics Optimization Framework with Bryan Eisenberg
If you are a marketer one of the sharpest guys in town for me is Bryan Eisenberg and I came across this video as part of post he had written for Click Z’s Analytics column. Bryan also refers in the video to the undisputed King of Clarity, Avinash Kaushik, in his discussions about marketing analytics and frameworks.
Analytics Talk in the Universal Language of Business
By converting all your marketing speak to actionable numbers you get better traction and understanding with all members of your team. Avinash and Bryan are prolific contributors to the discourse in this field and are opinion leaders to listen to. Fear not they take the complex constantly and convert it to the simple.
If you want to learn more from these two guys you should consider visiting Market Motive , where they both offer extensive education opportunities in a variety of marketing subjects.